Cebra Intelligence - una aplicaci贸n web interna para una agencia de marketing digital llamada Cebra.
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# APPLICATION OVERVIEW Cebra Intelligence is a web application designed for a digital marketing agency to streamline the workflow between Key Account Managers (KAM) and Paid Media teams. Its primary purpose is to automate the organization and analysis of information related to new client accounts, transforming disorganized data into actionable insights and deliverables. # CORE FEATURES 1. **Information Upload**: Users can upload multiple file types simultaneously (PDF, DOCX, XLSX, CSV, PPTX, JPG, PNG, WEBP, TXT) and can also paste text directly into the application. 2. **Intelligent Classification**: The application automatically reads and classifies uploaded information, identifying key components such as briefs, kick-offs, and budgets, while extracting structured data. 3. **Validation Process**: The application intelligently detects missing or contradictory information and prompts the user with relevant questions to ensure all necessary details are gathered. 4. **Paid Brief Generation**: Automatically creates a comprehensive Paid Brief that includes essential information for Paid Media specialists, ensuring it is actionable and detailed. 5. **Performance Analysis**: Offers analysis capabilities for both new accounts without historical data and established accounts with existing data, allowing for various performance simulations. 6. **Automated Deliverables**: Generates key documents such as the Paid Brief, performance analysis, and client communication emails directly from the gathered information. # DESIGN SPECIFICATIONS - **Visual Style**: minimalist - Clean, simple design with plenty of white space, minimal color palette, and focus on typography. - **Color Mode**: Light theme with dark text on light backgrounds. - **Primary Color**: #1978E5 (accent for buttons, links, highlights). - **Typography**: Use Inter from Google Fonts for headings, Inter for body text and UI elements. - **Border Radius**: 8px (moderately rounded) for buttons, cards, and inputs. - **Layout**: The main layout will consist of a sidebar for navigation, a central workspace for displaying content and forms, and various cards and sections for different functionalities, ensuring a user-friendly and intuitive experience. # TECHNICAL REQUIREMENTS - **Framework**: React with TypeScript. - **Styling**: Tailwind CSS. - **UI Components**: shadcn/ui. - **State Management**: Redux or Context API as needed for managing application state. # IMPLEMENTATION STEPS 1. **Set Up Project**: Initialize a new React project with TypeScript and install Tailwind CSS and shadcn/ui. 2. **Create Layout**: Design the main application layout including the sidebar, workspace, and header. 3. **Develop File Upload Functionality**: Implement the file upload feature, ensuring support for multiple file types and text input. 4. **Implement Intelligent Classification**: Integrate an AI model to classify and extract relevant information from uploaded files. 5. **Build Validation Interface**: Create a user interface that prompts users with questions based on the detected information. 6. **Generate Paid Brief**: Develop the feature that compiles the gathered data into a structured Paid Brief. 7. **Integrate Performance Analysis Tools**: Implement the analysis functionality that accommodates both new and existing accounts. 8. **Automate Document Generation**: Set up the backend functionality to generate various deliverables based on user inputs and analysis results. # USER EXPERIENCE Users will interact with a streamlined interface where they can easily upload files and provide minimal input to guide the application. The intelligent classification and validation processes will minimize user effort, allowing KAMs to focus on high-level tasks. The application will provide clear indicators of progress and readiness, ensuring users always know where they are in the workflow and what actions they need to take next. This comprehensive design and implementation plan aims to create a visually impressive, intuitive, and functional application that embodies the efficiency and professionalism expected from a modern digital marketing agency tool.
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